Sports & Entertainment Marketing I
In this class, you will be introduced to the important concepts of marketing in relation to the sport and event industries. Branding, promotion, channel management and product/service management are a few topics that will be discussed and practiced. Class assignments and projects are designed to support the material that will be presented during class lectures.
In this class, you will be introduced to the important concepts of marketing in relation to the sport and event industries. Branding, promotion, channel management and product/service management are a few topics that will be discussed and practiced. Class assignments and projects are designed to support the material that will be presented during class lectures.