sports & entertainment marketing
In this class, you will be introduced to the important concepts of marketing in relation to the sport and event industries. Branding, promotion, channel management and product/service management are a few topics that will be discussed and practiced. Class assignments and projects are designed to support the material that will be presented during class lectures.
The actions businesses take in response to the changes occurring in the business environment hinge on management’s effective, efficient decision-making. Understanding how managers plan, lead, organize, and control the business’s resources enhances the effectiveness of their decision-making process. To that end, the Introduction to Management course has been developed to introduce students to management concepts whose understanding and application impact business success.